By Ivy Tejano
DAVAO CITY – The Big Bad Wolf Book Sale returns to Davao City from November 22 to December 1, bringing its extensive collection of books to foster literacy and transform lives, especially among children.
This year’s world’s biggest book sale will be at The Tent at the Azuela Cove in Lanang. This will be the sale’s fourth visit to Davao, featuring over 2 million books with various genres for readers to explore.
Jacqueline Ng, co-founder and executive director of Big Bad Wolf Books – Sendirian Berhad, emphasized the sale’s mission to enhance access to books in communities with limited reading resources, aiming to inspire lifelong readers in such areas.
Carolyn Chuaying, managing partner for the Philippines, echoed Ng, pointing to the need to improve literacy and promote education nationwide.
She also shared that the event not only revisits familiar locations but also seeks new places with the infrastructure and demand to support large-scale book sales, particularly where children lack access to quality books.
Ng highlighted the importance of nurturing young readers and mentioned that the sale sources high-quality books from the United Kingdom and the United States. She said that by offering affordable prices, Big Bad Wolf Book hopes to turn even reluctant readers into book enthusiasts.
“Books can inspire, motivate, and build confidence in children, making them more curious and eager to learn,” Ng said.
Chuaying said this year’s sale includes exciting partnerships with IKEA Philippines, offering customers a chance to win P50,000 worth of products with a minimum purchase of P3,000.
The Metro Bank has also joined as a partner, providing zero-interest installment options for purchases over P3,000.
Chuaying encouraged the public to look forward to engaging in activities planned for this year’s event.
Ng expressed gratitude to their partners and supporters, emphasizing that the Big Bad Wolf Book Sale is focused on making books accessible rather than generating profit, aiming to spread the joy of reading without financial loss.
