IN PHOTO: Big Bad Wolf Books co-founder and executive director Jacqueline Ng announced on Tuesday, October 28, the return of the world’s largest book sale to Davao City on November 13 to 24 at The Tent of Azuela Cove in Lanang. (Photo credit to Ivy Tejano)
By Ivy Tejano
DAVAO CITY — Big Bad Wolf Books, the world’s largest book sale, is set to return to Davao City from November 13 to 24 at The Tent, Azuela Cove in Lanang, featuring around one million books of genres and titles.
Co-founder and executive director Jacqueline Ng confirmed on Tuesday, October 28, that the Big Bad Wolf will donate 1,000 books to the Davao City Government as part of its continuing advocacy to promote literacy and a love for reading.
“Our team has initially spoken with the city government. We will donate a thousand books, and we are still discussing where they will distribute them,” Ng said.
She recalled that Big Bad Wolf was first invited to Davao in 2018 by then-Mayor and now Vice President Sara Duterte, who later presented the company with a plaque of appreciation for its contribution to the city’s education and literacy efforts.
“We are really grateful to see the appreciation of Davao City and to know the importance of books to them. It is why we are making a lot of effort to return to the city every year,” Ng said.
Ng added that this year’s event marks the company’s renewed push to make reading more accessible and affordable, especially for non-regular readers.
“The Big Bad Wolf mission goes beyond catering to people who already read. We want to reach the 95 to 97 percent who don’t regularly read,” the co-founder explained.
“We go to countries where English is not the official language and books are often unaffordable or unavailable. We aim to promote literacy and make reading part of everyday life,” she said.
Ng said the company works closely with publishers and distributors in the United Kingdom and the United States to bring quality titles at low prices, with discounts reaching up to 90 percent.
While last year’s Davao sale offered about two million books, this year’s selection will be smaller to better match local demand. “Davao’s population isn’t that large, so we adjusted to a million books this time,” Ng said.
The 2025 Davao leg will also introduce a “Campus Challenge,” a new feat to engage schools, teachers, and students.
“I never realized how many schools here buy in bulk for their libraries. Teachers are passionate and enthusiastic about educating their students, which inspired us to make the event even more exciting,” Ng said.
Founded as a small bookshop in Malaysia, Big Bad Wolf Books has since grown into a global brand known for bringing affordable English books to readers across Asia, the Middle East, and beyond.
